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Why do you want a website?

So many people want a website just because they believe that everybody has told them that there are millions of people on the internet and that they can get more business from the internet. Although this is true, there is NO easy way of getting business online.

The other side of the coin is that a website also contributes to the image of a business. Honestly, if we contact a business and ask for their website address to view their products or services and they do not have one, we will probably not do business with them, just because in our minds we consider them as a small, not fully functional, backyard business. A website is like a full colour brochure of your business.

You can print 100 000 copies, but if it is still boxed in your office and you are not distributing it, it means nothing. If you want your website to be successful, you need to distribute it online.